Joe the plumber=Joe Six pack

Last night in the debate McCain used a tactic that did not workout so well: Joe the plumber. If the plumbers name had been Robert would this strategy still be used? Not for the McCain camp. The McCain campaign seems to have an infatuation with the Joes of America. I think they just wanted to put a face to Joe Six Pack who Palin continues to use as describing the average American. What about the Johns, toms and heaven forbid even the women in America?